Search Engine Marketing Links SEO to Social Media Networks

Search Engine Marketing is linking pure SEO techniques to social media networks. SEO or ranking in the search engines is a primary goal of new online businesses. Higher ranking in search engines equals more traffic and more money, right? Most small businesses and start-up companies spend the majority of their traditional marketing resources, and strategic time, on new business development. Some understand Social Media Marketing to mean networking or new business development. In this article, you will learn how to apply your knowledge of traditional social networking and marketing strategies to increase search engine ranking of your online business.

Social Media Marketing is the most rapidly growing marketing strategy, among small businesses, because it allows traditional advertisers and marketers to step into the world of Internet marketing, with very little expense, time, or knowledge of the industry. Social Media Marketing includes Internet Article Marketing, Social Network Marketing, and Blogs, which are used to educate consumers on specific products or services. The practice also includes many bookmarking and tagging sites which allow social networking of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. Social Media Marketing strategies work in every vertical market, for B2B marketing, consumer marketing and non profits. In economic times we find today, Social Media Marketing applications are crucial to the overall marketing strategy and are necessary to engage customers to act in the very competitive markets of a recession. Use the following Social Media Marketing and network marketing tactics and strategies to market your small business.

Social Networking can be found in sites like LinkedIn, Naymz, Perfect Networker, Xing and many very specifically industry marketed networks. They are used in Social Media Marketing strategies to develop new business, generate leads, build sales, and funnel traffic to affiliate sites, blogs, and other Social Media Marketing feeder sites, as well as main marketing websites. Join at least three social networks to begin the process of building your network. Ask questions within relevant sections, of relevant social network members, on subjects which will interest your network and eventually accomplish your marketing goals. Questions and Answers sections, Associated Links sections, and references of social network members can provide exponential benefits for SEO, marketing products online and offline, as well as lead generation of new business development efforts.

Article marketing is a crucial portion of Social Media Marketing, what could be described as the core of content for your social network. The second step to building a Social Media Marketing structure begins with knowing and understanding your product, subject or service through research and applying that knowledge within the context of article generation. Various applications of article distribution are found online in sites like Ezine Articles.

The simplest way to explain article distribution can be found in Ezine Articles model. With an Alexa rating of below 200, the site posts articles within the homepage through links to content, on a daily basis. Search engines enjoy the frequently refreshed content and the thousands of newly associated links to the site on a daily basis. Those who market articles through this service, as well as other article marketing sites, benefit from association to the site and the exponential association to like site content through RSS Feeds. Use appropriate marketing keywords within article titles, article marketing copy, and make sure to include links to your network blogs, bookmarking sites, feeder sites and associated websites, within areas acceptable by article distribution sites. Article distribution sites usually require a small membership fee and some sites will pay you for your articles.

Blogs and Feeder sites are free to use and are the best place for article traffic to land. Think of these applications like a bridge between your article and your main website. Articles are written on specific subjects, usually found by consumers when they type in specific keywords into search engines. When clicking on a link from the search engine search, the consumer expects to find information relevant to the search. The blog and feeder pages allow marketers to focus on a couple of keywords and answer questions, market products, or educate the consumer based on those specific keywords. Links from the blogs and feeder sites go to other relevant sites within the marketer’s network, as well as drive traffic to the main website. They can be found in sites like Blogger, Squidoo, Weebly, and Tarapad. These pages increase relevant links to the main website, provide added strength to website content through association and provide a place to drive article marketing, social network, and Social Media Marketing traffic.

Bookmarking and Tagging sites allow social networks of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. They allow marketers to market products through these network associations and provide a means to distribute Social Media Marketing links. They can be found in applications like the very popular Twitter, Digg, Delicious, and many others which have jumped on the Social Media Marketing and Web 2.0 bandwagon.

Building a search engine marketing network of social networks, blogs, feeder sites, articles, and bookmarking sites become a strong funnel for traffic in marketing a website. Social Media Marketing networks increase links to the main or brand website URL, therefore increasing the search engine perceived value of the site and increase ranking of the website within search engines. This is pure organic SEO.

Search Engine Marketing Links to SMO and ORM

SEO Consulting is no longer purely based on website design, development, keyword research and meta tags. Today, companies want and need instant results. They want their websites to be found by qualified consumers and at the same time they want to use their web presence to drive public relations efforts. All of these expectations have opened doors to more innovative ideas… and companies. Rostin Reagor Smith is a pioneer in the Search Engine Optimization Consulting world. They have introduced SMO, Social Media Optimization, into the SEO SEM formula.

Social Media Optimization, SMO, uses social media, online communities and community websites to generate publicity. SMO methods include; adding RSS feeds, social news buttons and blogging. Although social media optimization is related to SEM, its primary difference is that it focuses on driving traffic from sources other than search engines, thus creating a push/pull scenario to bring consumers to websites. For example, a company wishing to educate teenagers on the hazards of smoking would have a hard time getting a fifteen year old to type in “stop smoking” on Google. That company would be much more effective if it went into a social community such as myspace and presented their message there with an end result of bringing the teenager to their website.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous world wide web. The rules are different online and Online Reputation Management is becoming even more important.

By combining SEO, SEM, SMO and ORM, Rostin Reagor Smith is taking SEO Consulting to a higher level. These extra initiatives yield significant results and have become a major differentiator between them and their competition.

Search Engine Marketing Formula Works

This Search Engine Marketing Formula is working to rapidly increase ranking in search engines. As we all know, as soon as you have the SEM and SEO formula down, it changes, but today this is right on the mark. We recently took an engagement to handle search engine marketing for a promotional risk company, a company which bets against the risk of a winner claiming a large prize or cash on a marketing promotion. In researching keywords, for the purpose of marketing in the search engines, social networks and communities, we found it beneficial to direct efforts of social marketing and organic search engine marketing toward a list of about 20 keywords. One phrase is listed below with the results being optimization of the major search engines, including dominating search engine rankings in Google, Yahoo and MSN.

The results were astounding:

Before using the listed search engine marketing formula, including social marketing, social networking, article marketing, blog marketing, bookmarking, and solid SEO marketing techniques, we found paid keyword advertising and organic listings of both our client and competition of the client. The client held one position, with no other listings within the top 10.

After using our search engine marketing, SEM and Search Engine Optimization formula, our client dominated the category and ranked #1 through #10 in search engines. They were optimized to take 100% market share in that category.

Not only did search engine ranking increase, but this search engine marketing, SEO Expert formula allows other sites to pick up the feeds to our clients website, articles written to promote the website, and links to blog and social marketing content we built to market the client site website. These search engine marketing methods, using social marketing and other web 2.0 applications, literally established a network of hundreds of sites, promoting our client’s site in a fraction of the time it takes for most Search Engine Optimization and Search Engine Marketing firms to get a site registered with the search engines, much less actually achieve search engine ranking, and links to like website content. The fact that other sites are linking to our client’s site, establishes more credibility of our client’s site with the search engines. Take a look at this site below to see examples of linkbacks to our client’s site, through RSS feeds of blog content, feeds of website content, and feeds of articles we have written to market our client’s. Google lists these sites in blog feeds on the thousands of sites taking feeds from Google, such as Squidoo.com, Wordpress.com, and Blogger.com; the affects of this blog feed are exponential in search engine optimization and website promotion:

Google Blog Feed:

Related Blogs:

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