Black Hat Marketing Techniques and ORM

This article was just released:

Black Hat Marketing Techniques are destroying online reputations.

"Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google."

Read the whole article if you are considering hiring an SEO Consulting Firm or are marketing your website online. Black Hat Marketing is not worth the initial SEO push to rank in the search engines.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous World Wide Web. The rules are different online and Online Reputation Management is becoming even more important.

Manage your online reputation at www.rostinreagorsmith.com and Avoid Black Hat Marketing Techniques. Google Search: SEM Expert Formula

Search Engine Marketing Links to SMO and ORM

SEO Consulting is no longer purely based on website design, development, keyword research and meta tags. Today, companies want and need instant results. They want their websites to be found by qualified consumers and at the same time they want to use their web presence to drive public relations efforts. All of these expectations have opened doors to more innovative ideas… and companies. Rostin Reagor Smith is a pioneer in the Search Engine Optimization Consulting world. They have introduced SMO, Social Media Optimization, into the SEO SEM formula.

Social Media Optimization, SMO, uses social media, online communities and community websites to generate publicity. SMO methods include; adding RSS feeds, social news buttons and blogging. Although social media optimization is related to SEM, its primary difference is that it focuses on driving traffic from sources other than search engines, thus creating a push/pull scenario to bring consumers to websites. For example, a company wishing to educate teenagers on the hazards of smoking would have a hard time getting a fifteen year old to type in “stop smoking” on Google. That company would be much more effective if it went into a social community such as myspace and presented their message there with an end result of bringing the teenager to their website.

Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous world wide web. The rules are different online and Online Reputation Management is becoming even more important.

By combining SEO, SEM, SMO and ORM, Rostin Reagor Smith is taking SEO Consulting to a higher level. These extra initiatives yield significant results and have become a major differentiator between them and their competition.