Affordable SEO Services Firm: Organic SEO Verses Paid Ads

An Affordable SEO Services Firm is tough to find, especially when you are new to online marketing. When you first get into web commerce and Internet marketing, you'll start hearing a flurry of terms, like "organic search engine optimization" and "paid search engine listings." What do they mean? Are they the same thing? Is this something I should be doing myself, or do I need to find an affordable SEO services firm?

Search engine optimization is one of those "so easy a caveman can do it" areas that people often end up neglecting it, or worse, not understanding it completely. That's when it may be important to call in an SEO firm to pick up that part of the program for you, because, let's face it, it's really not that easy. But if you work at it, and spend a lot of time doing it, you can actually do your own search engine optimization. However, it can be rather time consuming to do properly, so if you have a large site or a new campaign, find an affordable SEO services firm to handle the heavy lifting for you.

There are a few major differences between organic search engine optimization and things like Google Adwords - paid search engine listings - which are a different beast altogether. So you need to make sure you find an affordable SEO services firm that understands that difference.

The first place you'll see the difference between organic SEO and paid ads is on Google's search results page. Type in a search term, and see what comes up. You'll see two sets of results, one on the left, the other on the right. The results on the left are based on organic search, while the results on the right are the sponsored links, or paid ads. According to some search marketing experts, organic search results make up almost 90% of total search results; the remainder are the paid search engine listings.

Second, the organic search results are improved by adding backlinks to a website, using keywords in an article and in anchor text, and using other proper SEO techniques. On the other hand, paid search engine listings only require some keyword research and a willingness to pay more money than your competitor to have your paid results appear higher. An affordable SEO services firm is going to be able to show you the best way to accomplish either or both of these.

To the purist and the social media expert, the organic search is going to produce more honest, trsutworthy, and therefore, more-likely-to-be-clicked results that will lead to better search engine performance. However, the affordable SEO services firm will recognize that paid search engine listings are also an important of any effective search engine strategy, and will work with you to make it as successful as possible.

Third, paid search engine listings can let you "own" more keywords than organic SEO. With paid listings, you're limited only by your budget — you can own thousands or even tens of thousands of keywords. With organic SEO, you're limited only by your time, which means you will typically only be able to own tens, or possibly a couple hundred, keywords. And you'll spend a lot of time trying to own them all, which means you'll miss out on a lot of other work you could be doing for your business. Of course, an affordable SEO consulting firm will be able to take the time issue off your plate, which means you will be able to focus on the other aspects of your business. They'll also be able to help you find and claim the best keywords for a paid listing campaign.

Fourth, while all search is trackable and measurable, paid search engine listings are more measurable than organic. For one thing, you can measure actual conversions and sales with your keywords, rather than just clicks and eyeballs. This will also speed up the research time in finding which are the best keywords to use for your organic search. By seeing which keywords have the most clickthroughs and conversions, you can see what the most important search terms should be for your organic search. You can do all these things with organic search too, but the paid search engine listings lets you get that laser-like focus, and to do it much more quickly.

Talk to an affordable SEO services firm about how they can help you.

Search engine optimization services at Rostin Ventures rank top in the online business. Get ranked above your competitors and found by your online customers within first page search results on Google, Yahoo, Bing and thousands of others. Rank organically, without paying for keyword advertising.