This article was just released:
Black Hat Marketing Techniques are destroying online reputations.
"Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google."
Read the whole article if you are considering hiring an SEO Consulting Firm or are marketing your website online. Black Hat Marketing is not worth the initial SEO push to rank in the search engines.
Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous World Wide Web. The rules are different online and Online Reputation Management is becoming even more important.
Manage your online reputation at www.rostinreagorsmith.com and Avoid Black Hat Marketing Techniques. Google Search: SEM Expert Formula
