Friday, November 26, 2010
Monday, January 11, 2010
Somebody in SEO SEM Proven to Rank 1st Page
Rostin Ventures, Proven SEM SEO Experts show you how to rank 1st Page of Google, Yahoo, and Bing within weeks! Starting a Business Online? Find affordable seo consulting services or learn to rank in search engines without paying for keyword advertising!
Reverse SEO has become one of the most effective strategies for pushing
down bad publicity within the search engines' organic listings. It is an
online reputation management tool of SEO Consultants who manage public relations online. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. Still others post untruthful reports about companies simply to cause mischief. The problem is that these blogs, pages, and reports can start ranking well in Google, Yahoo, and now Bing.
Monday, December 7, 2009
Reverse SEO Protects Your Business From Bad Press And Malicious Rumors
Reverse SEO is an online reputation management (ORM) strategy. It protects your company from negative publicity and rumors that can circulate quickly online. Left unattended, this bad press can find a permanent home within the natural listings of the search engines. If it gains exposure, it can damage your reputation and brand.
When people search for your name and see disparaging remarks, it chips away at their confidence in your company. The purpose of reverse SEO is to limit the exposure of such negative publicity. If few people see the bad press, it will have little to no effect on your company's success.
Below, you'll learn how reverse SEO prevents negative commentary from gaining momentum in your market. We'll explain how the strategy dovetails with your search engine marketing campaign, yet takes a contrarian approach to generate results. We'll also describe the reasons you should launch a reverse SEO program before bad press takes root.
Reverse SEO Prevents Negative Publicity From Gaining Momentum
Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.
The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Yahoo, and to a lesser extent, Bing. If your company becomes the target of false rumors or negative publicity posted on these sites, the damage to your reputation can be substantial.
This is the reason a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.
How Reverse SEO Converges With Search Engine Marketing
Search engine marketing (SEM) positions your business in front of your target audience. It plays a key role in gaining valuable exposure to those who are looking for you and your company.
Reverse SEO complements your SEM campaign. While the latter seeks to control the top positions for your most important key phrases, the former removes disparaging pages from those same positions. They work together to protect your reputation and improve your visibility to your target market.
Taking A Proactive Approach To Reverse SEO
Reverse SEO is an effective strategy for suppressing negative publicity about your company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.
The reason this happens is due to age and inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their perch.
Consider taking a proactive approach to your online reputation management program. Launch a reverse SEO campaign before bad press and rumors circulate. That way, you can control the top positions for your company's name and other critical keywords, and prevent disparaging commentary from infiltrating the listings.
Launching A Reverse SEO Campaign To Protect Your Reputation
Walmart, PayPal, Home Depot, Bank of America... these represent a small sample of companies that have been the target of negative press in the search engines. While large businesses can often shrug the bad publicity off, smaller companies are far more vulnerable. If you have not already done so, take the time to launch a reverse SEO campaign that protects your company's reputation.
It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online about you and your business. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. This is why it is important to protect yourself with a reverse SEO campaign before negative publicity can cause damage.
Unlike a PPC campaign that yields an immediate ROI, reverse SEO delivers lasting results and strengthens with time. It is a key component in your online reputation management program. And given your potential exposure, it is arguably one of the most valuable.
Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google, Yahoo, Bing and an undesired page or website appears, we can push the negative page back in the search results where it will rarely, if ever be found. Each circumstance is unique and therefore a custom ORM campaign will require a custom SEO quote.
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When people search for your name and see disparaging remarks, it chips away at their confidence in your company. The purpose of reverse SEO is to limit the exposure of such negative publicity. If few people see the bad press, it will have little to no effect on your company's success.
Below, you'll learn how reverse SEO prevents negative commentary from gaining momentum in your market. We'll explain how the strategy dovetails with your search engine marketing campaign, yet takes a contrarian approach to generate results. We'll also describe the reasons you should launch a reverse SEO program before bad press takes root.
Reverse SEO Prevents Negative Publicity From Gaining Momentum
Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.
The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Yahoo, and to a lesser extent, Bing. If your company becomes the target of false rumors or negative publicity posted on these sites, the damage to your reputation can be substantial.
This is the reason a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.
How Reverse SEO Converges With Search Engine Marketing
Search engine marketing (SEM) positions your business in front of your target audience. It plays a key role in gaining valuable exposure to those who are looking for you and your company.
Reverse SEO complements your SEM campaign. While the latter seeks to control the top positions for your most important key phrases, the former removes disparaging pages from those same positions. They work together to protect your reputation and improve your visibility to your target market.
Taking A Proactive Approach To Reverse SEO
Reverse SEO is an effective strategy for suppressing negative publicity about your company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.
The reason this happens is due to age and inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their perch.
Consider taking a proactive approach to your online reputation management program. Launch a reverse SEO campaign before bad press and rumors circulate. That way, you can control the top positions for your company's name and other critical keywords, and prevent disparaging commentary from infiltrating the listings.
Launching A Reverse SEO Campaign To Protect Your Reputation
Walmart, PayPal, Home Depot, Bank of America... these represent a small sample of companies that have been the target of negative press in the search engines. While large businesses can often shrug the bad publicity off, smaller companies are far more vulnerable. If you have not already done so, take the time to launch a reverse SEO campaign that protects your company's reputation.
It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online about you and your business. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. This is why it is important to protect yourself with a reverse SEO campaign before negative publicity can cause damage.
Unlike a PPC campaign that yields an immediate ROI, reverse SEO delivers lasting results and strengthens with time. It is a key component in your online reputation management program. And given your potential exposure, it is arguably one of the most valuable.
Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google, Yahoo, Bing and an undesired page or website appears, we can push the negative page back in the search results where it will rarely, if ever be found. Each circumstance is unique and therefore a custom ORM campaign will require a custom SEO quote.
Monday, October 12, 2009
Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company's exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process.
Many of your competitors are already including SEM in online marketing efforts, in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You'll discover the value of hiring an SEM expert versus forging a path on your own. We'll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.
Why Search Engine Marketing Is Critical
Search engine marketing blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines' listings. But, visibility without sales is useless. And therein lies the true value of SEM.
Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.
Is Hiring A Search Engine Marketing (SEM) Expert Necessary?
Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine's organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.
An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?
SEM PR: Melding Search Engine Marketing With Public Relations
SEM PR has its roots in search engine optimization. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines' organic listings. That builds your company's brand while helping to push negative publicity off the first page of results.
Today, online PR has been incorporated within a broader search engine marketing context that includes SEO, PPC, and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.
Leveraging SEM Social Media Optimization For A Competitive Edge
Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimization has become critical for companies that need to reach niche markets.
By establishing a presence on the top social media sites, a search engine marketing agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.
The Value Of Hiring A Professional SEO Marketing Consultant
Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies - including your competitors - are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What's more, deploying SEO, PPC, and SMO tactics poorly can do far more harm than good. Precision in execution is critical.
If you have already mastered each of the strategies that make up search engine marketing, and have a refined system through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider contacting a search engine marketing specialist today.
Many of your competitors are already including SEM in online marketing efforts, in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You'll discover the value of hiring an SEM expert versus forging a path on your own. We'll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.
Why Search Engine Marketing Is Critical
Search engine marketing blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines' listings. But, visibility without sales is useless. And therein lies the true value of SEM.
Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.
Is Hiring A Search Engine Marketing (SEM) Expert Necessary?
Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine's organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.
An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?
SEM PR: Melding Search Engine Marketing With Public Relations
SEM PR has its roots in search engine optimization. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines' organic listings. That builds your company's brand while helping to push negative publicity off the first page of results.
Today, online PR has been incorporated within a broader search engine marketing context that includes SEO, PPC, and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.
Leveraging SEM Social Media Optimization For A Competitive Edge
Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimization has become critical for companies that need to reach niche markets.
By establishing a presence on the top social media sites, a search engine marketing agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.
The Value Of Hiring A Professional SEO Marketing Consultant
Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies - including your competitors - are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What's more, deploying SEO, PPC, and SMO tactics poorly can do far more harm than good. Precision in execution is critical.
If you have already mastered each of the strategies that make up search engine marketing, and have a refined system through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider contacting a search engine marketing specialist today.
Friday, September 25, 2009
Affordable SEO Services Firm: Organic SEO Verses Paid Ads
An Affordable SEO Services Firm is tough to find, especially when you are new to online marketing. When you first get into web commerce and Internet marketing, you'll start hearing a flurry of terms, like "organic search engine optimization" and "paid search engine listings." What do they mean? Are they the same thing? Is this something I should be doing myself, or do I need to find an affordable SEO services firm?
Search engine optimization is one of those "so easy a caveman can do it" areas that people often end up neglecting it, or worse, not understanding it completely. That's when it may be important to call in an SEO firm to pick up that part of the program for you, because, let's face it, it's really not that easy. But if you work at it, and spend a lot of time doing it, you can actually do your own search engine optimization. However, it can be rather time consuming to do properly, so if you have a large site or a new campaign, find an affordable SEO services firm to handle the heavy lifting for you.
There are a few major differences between organic search engine optimization and things like Google Adwords - paid search engine listings - which are a different beast altogether. So you need to make sure you find an affordable SEO services firm that understands that difference.
The first place you'll see the difference between organic SEO and paid ads is on Google's search results page. Type in a search term, and see what comes up. You'll see two sets of results, one on the left, the other on the right. The results on the left are based on organic search, while the results on the right are the sponsored links, or paid ads. According to some search marketing experts, organic search results make up almost 90% of total search results; the remainder are the paid search engine listings.
Second, the organic search results are improved by adding backlinks to a website, using keywords in an article and in anchor text, and using other proper SEO techniques. On the other hand, paid search engine listings only require some keyword research and a willingness to pay more money than your competitor to have your paid results appear higher. An affordable SEO services firm is going to be able to show you the best way to accomplish either or both of these.
To the purist and the social media expert, the organic search is going to produce more honest, trsutworthy, and therefore, more-likely-to-be-clicked results that will lead to better search engine performance. However, the affordable SEO services firm will recognize that paid search engine listings are also an important of any effective search engine strategy, and will work with you to make it as successful as possible.
Third, paid search engine listings can let you "own" more keywords than organic SEO. With paid listings, you're limited only by your budget — you can own thousands or even tens of thousands of keywords. With organic SEO, you're limited only by your time, which means you will typically only be able to own tens, or possibly a couple hundred, keywords. And you'll spend a lot of time trying to own them all, which means you'll miss out on a lot of other work you could be doing for your business. Of course, an affordable SEO consulting firm will be able to take the time issue off your plate, which means you will be able to focus on the other aspects of your business. They'll also be able to help you find and claim the best keywords for a paid listing campaign.
Fourth, while all search is trackable and measurable, paid search engine listings are more measurable than organic. For one thing, you can measure actual conversions and sales with your keywords, rather than just clicks and eyeballs. This will also speed up the research time in finding which are the best keywords to use for your organic search. By seeing which keywords have the most clickthroughs and conversions, you can see what the most important search terms should be for your organic search. You can do all these things with organic search too, but the paid search engine listings lets you get that laser-like focus, and to do it much more quickly.
Talk to an affordable SEO services firm about how they can help you.
Search engine optimization services at Rostin Ventures rank top in the online business. Get ranked above your competitors and found by your online customers within first page search results on Google, Yahoo, Bing and thousands of others. Rank organically, without paying for keyword advertising.
Search engine optimization is one of those "so easy a caveman can do it" areas that people often end up neglecting it, or worse, not understanding it completely. That's when it may be important to call in an SEO firm to pick up that part of the program for you, because, let's face it, it's really not that easy. But if you work at it, and spend a lot of time doing it, you can actually do your own search engine optimization. However, it can be rather time consuming to do properly, so if you have a large site or a new campaign, find an affordable SEO services firm to handle the heavy lifting for you.
There are a few major differences between organic search engine optimization and things like Google Adwords - paid search engine listings - which are a different beast altogether. So you need to make sure you find an affordable SEO services firm that understands that difference.
The first place you'll see the difference between organic SEO and paid ads is on Google's search results page. Type in a search term, and see what comes up. You'll see two sets of results, one on the left, the other on the right. The results on the left are based on organic search, while the results on the right are the sponsored links, or paid ads. According to some search marketing experts, organic search results make up almost 90% of total search results; the remainder are the paid search engine listings.
Second, the organic search results are improved by adding backlinks to a website, using keywords in an article and in anchor text, and using other proper SEO techniques. On the other hand, paid search engine listings only require some keyword research and a willingness to pay more money than your competitor to have your paid results appear higher. An affordable SEO services firm is going to be able to show you the best way to accomplish either or both of these.
To the purist and the social media expert, the organic search is going to produce more honest, trsutworthy, and therefore, more-likely-to-be-clicked results that will lead to better search engine performance. However, the affordable SEO services firm will recognize that paid search engine listings are also an important of any effective search engine strategy, and will work with you to make it as successful as possible.
Third, paid search engine listings can let you "own" more keywords than organic SEO. With paid listings, you're limited only by your budget — you can own thousands or even tens of thousands of keywords. With organic SEO, you're limited only by your time, which means you will typically only be able to own tens, or possibly a couple hundred, keywords. And you'll spend a lot of time trying to own them all, which means you'll miss out on a lot of other work you could be doing for your business. Of course, an affordable SEO consulting firm will be able to take the time issue off your plate, which means you will be able to focus on the other aspects of your business. They'll also be able to help you find and claim the best keywords for a paid listing campaign.
Fourth, while all search is trackable and measurable, paid search engine listings are more measurable than organic. For one thing, you can measure actual conversions and sales with your keywords, rather than just clicks and eyeballs. This will also speed up the research time in finding which are the best keywords to use for your organic search. By seeing which keywords have the most clickthroughs and conversions, you can see what the most important search terms should be for your organic search. You can do all these things with organic search too, but the paid search engine listings lets you get that laser-like focus, and to do it much more quickly.
Talk to an affordable SEO services firm about how they can help you.
Search engine optimization services at Rostin Ventures rank top in the online business. Get ranked above your competitors and found by your online customers within first page search results on Google, Yahoo, Bing and thousands of others. Rank organically, without paying for keyword advertising.
Sunday, July 26, 2009
Search Engine Marketing Links SEO to Social Media Networks
Search Engine Marketing is linking pure SEO techniques to social media networks. SEO or ranking in the search engines is a primary goal of new online businesses. Higher ranking in search engines equals more traffic and more money, right? Most small businesses and start-up companies spend the majority of their traditional marketing resources, and strategic time, on new business development. Some understand Social Media Marketing to mean networking or new business development. In this article, you will learn how to apply your knowledge of traditional social networking and marketing strategies to increase search engine ranking of your online business.
Social Media Marketing is the most rapidly growing marketing strategy, among small businesses, because it allows traditional advertisers and marketers to step into the world of Internet marketing, with very little expense, time, or knowledge of the industry. Social Media Marketing includes Internet Article Marketing, Social Network Marketing, and Blogs, which are used to educate consumers on specific products or services. The practice also includes many bookmarking and tagging sites which allow social networking of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. Social Media Marketing strategies work in every vertical market, for B2B marketing, consumer marketing and non profits. In economic times we find today, Social Media Marketing applications are crucial to the overall marketing strategy and are necessary to engage customers to act in the very competitive markets of a recession. Use the following Social Media Marketing and network marketing tactics and strategies to market your small business.
Social Networking can be found in sites like LinkedIn, Naymz, Perfect Networker, Xing and many very specifically industry marketed networks. They are used in Social Media Marketing strategies to develop new business, generate leads, build sales, and funnel traffic to affiliate sites, blogs, and other Social Media Marketing feeder sites, as well as main marketing websites. Join at least three social networks to begin the process of building your network. Ask questions within relevant sections, of relevant social network members, on subjects which will interest your network and eventually accomplish your marketing goals. Questions and Answers sections, Associated Links sections, and references of social network members can provide exponential benefits for SEO, marketing products online and offline, as well as lead generation of new business development efforts.
Article marketing is a crucial portion of Social Media Marketing, what could be described as the core of content for your social network. The second step to building a Social Media Marketing structure begins with knowing and understanding your product, subject or service through research and applying that knowledge within the context of article generation. Various applications of article distribution are found online in sites like Ezine Articles.
The simplest way to explain article distribution can be found in Ezine Articles model. With an Alexa rating of below 200, the site posts articles within the homepage through links to content, on a daily basis. Search engines enjoy the frequently refreshed content and the thousands of newly associated links to the site on a daily basis. Those who market articles through this service, as well as other article marketing sites, benefit from association to the site and the exponential association to like site content through RSS Feeds. Use appropriate marketing keywords within article titles, article marketing copy, and make sure to include links to your network blogs, bookmarking sites, feeder sites and associated websites, within areas acceptable by article distribution sites. Article distribution sites usually require a small membership fee and some sites will pay you for your articles.
Blogs and Feeder sites are free to use and are the best place for article traffic to land. Think of these applications like a bridge between your article and your main website. Articles are written on specific subjects, usually found by consumers when they type in specific keywords into search engines. When clicking on a link from the search engine search, the consumer expects to find information relevant to the search. The blog and feeder pages allow marketers to focus on a couple of keywords and answer questions, market products, or educate the consumer based on those specific keywords. Links from the blogs and feeder sites go to other relevant sites within the marketer’s network, as well as drive traffic to the main website. They can be found in sites like Blogger, Squidoo, Weebly, and Tarapad. These pages increase relevant links to the main website, provide added strength to website content through association and provide a place to drive article marketing, social network, and Social Media Marketing traffic.
Bookmarking and Tagging sites allow social networks of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. They allow marketers to market products through these network associations and provide a means to distribute Social Media Marketing links. They can be found in applications like the very popular Twitter, Digg, Delicious, and many others which have jumped on the Social Media Marketing and Web 2.0 bandwagon.
Building a search engine marketing network of social networks, blogs, feeder sites, articles, and bookmarking sites become a strong funnel for traffic in marketing a website. Social Media Marketing networks increase links to the main or brand website URL, therefore increasing the search engine perceived value of the site and increase ranking of the website within search engines. This is pure organic SEO.
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Social Media Marketing is the most rapidly growing marketing strategy, among small businesses, because it allows traditional advertisers and marketers to step into the world of Internet marketing, with very little expense, time, or knowledge of the industry. Social Media Marketing includes Internet Article Marketing, Social Network Marketing, and Blogs, which are used to educate consumers on specific products or services. The practice also includes many bookmarking and tagging sites which allow social networking of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. Social Media Marketing strategies work in every vertical market, for B2B marketing, consumer marketing and non profits. In economic times we find today, Social Media Marketing applications are crucial to the overall marketing strategy and are necessary to engage customers to act in the very competitive markets of a recession. Use the following Social Media Marketing and network marketing tactics and strategies to market your small business.
Social Networking can be found in sites like LinkedIn, Naymz, Perfect Networker, Xing and many very specifically industry marketed networks. They are used in Social Media Marketing strategies to develop new business, generate leads, build sales, and funnel traffic to affiliate sites, blogs, and other Social Media Marketing feeder sites, as well as main marketing websites. Join at least three social networks to begin the process of building your network. Ask questions within relevant sections, of relevant social network members, on subjects which will interest your network and eventually accomplish your marketing goals. Questions and Answers sections, Associated Links sections, and references of social network members can provide exponential benefits for SEO, marketing products online and offline, as well as lead generation of new business development efforts.
Article marketing is a crucial portion of Social Media Marketing, what could be described as the core of content for your social network. The second step to building a Social Media Marketing structure begins with knowing and understanding your product, subject or service through research and applying that knowledge within the context of article generation. Various applications of article distribution are found online in sites like Ezine Articles.
The simplest way to explain article distribution can be found in Ezine Articles model. With an Alexa rating of below 200, the site posts articles within the homepage through links to content, on a daily basis. Search engines enjoy the frequently refreshed content and the thousands of newly associated links to the site on a daily basis. Those who market articles through this service, as well as other article marketing sites, benefit from association to the site and the exponential association to like site content through RSS Feeds. Use appropriate marketing keywords within article titles, article marketing copy, and make sure to include links to your network blogs, bookmarking sites, feeder sites and associated websites, within areas acceptable by article distribution sites. Article distribution sites usually require a small membership fee and some sites will pay you for your articles.
Blogs and Feeder sites are free to use and are the best place for article traffic to land. Think of these applications like a bridge between your article and your main website. Articles are written on specific subjects, usually found by consumers when they type in specific keywords into search engines. When clicking on a link from the search engine search, the consumer expects to find information relevant to the search. The blog and feeder pages allow marketers to focus on a couple of keywords and answer questions, market products, or educate the consumer based on those specific keywords. Links from the blogs and feeder sites go to other relevant sites within the marketer’s network, as well as drive traffic to the main website. They can be found in sites like Blogger, Squidoo, Weebly, and Tarapad. These pages increase relevant links to the main website, provide added strength to website content through association and provide a place to drive article marketing, social network, and Social Media Marketing traffic.
Bookmarking and Tagging sites allow social networks of friends, family and people of similar interests to communicate about a wide variety of products, services, concerns, and interests. They allow marketers to market products through these network associations and provide a means to distribute Social Media Marketing links. They can be found in applications like the very popular Twitter, Digg, Delicious, and many others which have jumped on the Social Media Marketing and Web 2.0 bandwagon.
Building a search engine marketing network of social networks, blogs, feeder sites, articles, and bookmarking sites become a strong funnel for traffic in marketing a website. Social Media Marketing networks increase links to the main or brand website URL, therefore increasing the search engine perceived value of the site and increase ranking of the website within search engines. This is pure organic SEO.
Friday, April 10, 2009
Black Hat Marketing Techniques and ORM
This article was just released:
Black Hat Marketing Techniques are destroying online reputations.
"Ten years ago, black hat marketing techniques were used frequently to market products online. Keyword stuffing was a frequently used technique by SEO Consultants to achieve higher search engine ranking. Attempting to gain high rankings for a specifically targeted keyword or phrase, SEO Consulting Experts would employ a keyword density of up to 50% to secure first page, first position listings in search engines. Needless to say, the results found by search engine users were less than optimal and the search engines were not serving the quality search engine results they were seeking for users on Yahoo, MSN, or Google."
Read the whole article if you are considering hiring an SEO Consulting Firm or are marketing your website online. Black Hat Marketing is not worth the initial SEO push to rank in the search engines.
Social Media Optimization is also an integral part of ORM, Online Reputation Management, which is essential for individuals or organizations who care about maintaining their online brands and reputations. Large companies know the value and importance of this and employ branding agencies and public relations firms, but reputations can easily be denigrated on the anonymous World Wide Web. The rules are different online and Online Reputation Management is becoming even more important.
Manage your online reputation at www.rostinreagorsmith.com and Avoid Black Hat Marketing Techniques. Google Search: SEM Expert Formula
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